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BETOGRAPY Walnut Creek · SF Bay Area · AI Marketing

PRICING, ALL OF IT

Small business marketing
pricing, all of it.

This is the whole of my small business marketing pricing, with real numbers rather than a form to fill in. Four things are sold here and most people need one. Open the one that matches what you are trying to fix and ignore the other three. There is no setup fee on any of them and nothing is quoted only on a call. Prefer to speak to a marketing consultant first? The closing section has the ways to reach me.

Prices last reviewed 4 September 2026. Ad spend is paid to Google directly and is not included in management fees.

CHOOSE ONE

What do you need?

Open the line that matches the problem you have. Everything is priced in full inside, and nothing here needs a call before you can see a number.

I want to know what to fix. A written analysis of your market, your real competitors and what to fix first, delivered the same day.From $150

Three depths of the same analysis. Quick Intel at $150 answers whether the idea has room. Full Analysis at $300 is the one most people want and includes your first month of AI Auto-Marketing. Premium Strategy at $500 adds Porter's Five Forces, PESTLE and an executive deck. It is the only thing here that tells you whether you need the rest of this page at all.

FREE

SEO checker

$0 no signup

Before you spend anything, run your own site through the checker and see what it finds.

  • Reads your live pages, not a cached copy
  • Google Business Profile and nearby competitors
  • A prioritized list you can act on yourself
Run the free checker ↗
IF YOU WANT IT DONE

Full-cycle

From $1,500 setup

Everything run for you rather than handed to you. Setup plus a monthly fee, scoped to the work.

  • Local SEO, ads, web, content and reporting together
  • Scoped after the consultation, not before
See full-cycle marketing ↗
I want it run for me every month. Local SEO, your Google Business Profile, blog, social, video, newsletter and review replies, all running together.$300 / mo

Every department that keeps running after the consultation. One price for all of it, month to month, cancelled in your own dashboard.

Payment goes straight to Stripe. There is no sales call in front of any of these.

I want Google Ads managed. A different job with a different risk, so it is priced on its own rather than folded into the monthly plan.From $750 / mo

The management fee below is what you pay me. Ad spend goes to Google directly and never passes through me.

STARTING OUT

Ads Starter

$750 per month

For local service businesses running Google Ads for the first time.

  • Account build and conversion tracking
  • Search campaigns for your service area
  • Monthly review of spend against calls
Ask about ads ↗
BEFORE YOU COMMIT

Free ads audit

$0 one time

If you already run ads, I will look at the account and tell you whether it needs me.

  • Wasted spend and match-type problems
  • Conversion tracking checked properly
  • Written back to you, no call needed
Request the audit ↗
I need better photos. The fastest fix for a business whose website is fine but whose photos are not. One time, no retainer attached.From $249

I shot professionally before any of the marketing work, and these are priced by the session in the Bay Area. You can buy this without buying anything else on the page.

1 HOUR

Executive Headshots

$249 one time

One person, one hour, fifteen polished photos.

  • 15 edited photos
  • One person
  • Professional lighting and backup gear
See the work ↗
4 HOURS

Brand Day + Video

$699 one time

A half day, sixty photos, plus video B-roll for social.

  • 60 edited photos
  • Video B-roll included
  • Enough material for a quarter
See the work ↗

WHY THE NUMBERS LOOK LIKE THIS

No setup fee,
on anything.

The prices above are lower than an agency's for one structural reason, and it is worth being plain about what you give up as well as what you save.

A traditional agency

  • $2,000 to $5,000 a month retainer
  • $1,500 or more in setup fees before anything runs
  • A partner sells it, an analyst builds it, an account manager reports on it
  • Strategy from senior staff is rare after month one

You are paying for their overhead as much as your marketing.

This

  • $300 a month, or one $300 consultation
  • No setup fee, and no tier to compare
  • One person, in Walnut Creek, who built the software it runs on
  • Cancel in your own dashboard, no notice period

The honest trade: one person has a ceiling, and this is built for small business rather than enterprise.

BEFORE YOU BUY

Questions about
the money.

Is there really no setup fee?

Correct, on every tier above. Onboarding is you connecting accounts in the dashboard, which takes about twenty minutes, and I do not charge for it. Full-cycle marketing is the exception and its setup is quoted after the consultation.

Do I need the consultation before the monthly plan?

No. The monthly plans run on their own and you can start one today. They run better with a plan behind them, which is why the consultation includes your first month.

Is ad spend included in the ads management fee?

No. The management fee is what you pay me. Ad spend is billed by Google to your own card, so you keep control of the budget and can see exactly what was spent.

Can I change or cancel a monthly plan?

Yes, in your dashboard, month to month. There is no notice period and no cancellation fee. AI Auto-Marketing is a single $300 plan rather than a set of tiers, so there is nothing to compare or move between.

Why is photography on a marketing pricing page?

Because I shot professionally first and plenty of businesses need better photos more than they need another blog post. It is priced separately and you can buy it without buying anything else.

What if I want something that is not listed?

Ask. Web design and full-cycle programs are quoted after the consultation, because a five page site and a fifty page site are not the same job and I would rather price it after seeing yours.

START WHERE IT IS CHEAPEST

Run the free checker.
Then decide.

It costs nothing, it reads your real pages, and it tells you which of the prices above you actually need.

Related: local SEO, AI marketing, full-cycle, a worked example, or the blog.