WALNUT CREEK, CALIFORNIA
A Google Ads agency for small business, run by the person who builds the campaigns. Google Ads for small business is a different job to enterprise media buying: smaller budgets punish waste faster, so the work is mostly about what you stop paying for. Ad spend goes to Google on your own card, so you can see every dollar. The management fee is what you pay me, and it is published on this page. Start with a free audit of the account you already have.
No contract. No setup fee. You keep the account whatever happens.
WHAT I CAN AND CANNOT SHOW YOU
I have one written case study with dated Search Console numbers behind it, and it is an SEO engagement, not an ads one. I am not going to show you screenshots of somebody else's ad account, because you cannot check them and neither can I. What I will do is audit your account for free and tell you what is wrong with it before you pay me anything.
Read the one case study I do have ↗WHY MOST ACCOUNTS LEAK
These are the three things I find in almost every account I audit. None of them are exotic. All of them are expensive.
Google's defaults push broad match, which quietly shows your ad against searches that have nothing to do with what you sell. You pay for the click either way. Tight ad groups and the right match types mean you pay for buyers rather than browsers.
Check your site first ↗Most accounts I open have conversion tracking that is missing, duplicated or firing on the wrong page. If you cannot tell which keyword produced a phone call, you cannot cut the ones that did not. Call tracking, form tracking and GA4 wired properly is the first thing I fix.
See what else reports ↗A homepage answers ten questions. An ad promised one. Sending paid traffic to the homepage is the single most common reason small business ads fail, and it is also the cheapest thing on this list to fix.
Pages built for the click ↗None of this needs a bigger budget. It needs the account to stop paying for searches that were never going to call you.
WHAT I ACTUALLY RUN
Not every business should run all three. Pick the one that matches how your customers actually decide, and leave the rest switched off until it makes sense.
01 / SEARCH ADS
The person typing your service plus a city is the closest thing to a ready customer that exists online.
02 / LOCAL SERVICES ADS
The Google Guaranteed listings that sit above everything else. Pay per lead rather than per click.
03 / RETARGETING AND SOCIAL
Most people do not buy on the first visit. This is the cheapest audience you will ever advertise to, because they already know who you are.
Ad spend is billed by Google to your own card. I never hold it.
HOW THE WORK RUNS
The free audit is not a sales call with a PDF attached. It is me opening the account, reading the search terms report and telling you what is being wasted, in writing. Plenty of people take that and fix it themselves, which is a fine outcome.
After that, if you want me to run it: the build takes about a week, the account goes live, and then it gets worked on every week rather than set up once and left. Keywords adjusted, search terms excluded, ads tested, landing pages improved.
Google Ads management, in practice, is mostly subtraction: every week something gets excluded. You get a monthly report that says what you spent, what it produced and what I changed. If the honest answer that month is that ads are not working for your business, I will say so.
All pricing on one page ↗I open your account, read the search terms report and tell you where the money is going. Yours to keep whether or not you hire me.
Campaign structure, conversion tracking that actually fires, and a landing page that answers the ad rather than the whole business.
Search terms excluded, bids adjusted, ad copy tested. The account should be better every week, not every quarter.
Spend, leads, cost per lead, and what I changed. One page. No dashboard you have to remember to open.
WHAT IT COSTS
This is the management fee only. Ad spend goes to Google on your own card and never passes through me, so you always know which is which.
One campaign type, usually search. Suits a business spending roughly one to three thousand a month on ads and wanting the account run properly rather than expanded.
Multiple campaign types running together, including Local Services Ads and retargeting where they fit. For a business that wants the phone to ring more this quarter and has the capacity to answer it.
The written plan. About thirty pages on your market, your real competitors and what to fix in what order, which usually answers whether ads are even the right lever for you this year.
There is no setup fee and no contract on either plan. If you stop, the account, the campaigns and the data stay yours, because they were always in your own Google account.
BEFORE YOU ASK
Enough that the data means something, which for most local businesses is somewhere between one and three thousand a month to start. Below about a thousand there are too few clicks to tell a good keyword from a bad one, and you end up paying for a learning period that never finishes.
No. The fee is flat, $750 or $1,200 a month, and it is on this page. A percentage fee pays the agency more when you spend more, which is a strange thing to build into the relationship.
You do. It is created under your own billing and I am added as a manager. If you leave, I am removed and everything stays exactly where it is. Nobody should be able to hold your campaign history hostage.
Faster than SEO and slower than people expect. Clicks start the day it goes live. Reliable data on which keywords produce calls takes about six weeks, and the account is usually at its best around the third month. Anyone promising profitability in week one is guessing.
I open your existing account, read the search terms report, check whether conversion tracking fires and look at where the ads land. You get that in writing. It is genuinely free and there is no call attached to it unless you want one.
Yes, and for most local businesses that is the right order: ads for the phone this quarter, local SEO for the phone next year. They also feed each other, because the search terms report from ads tells you exactly which keywords are worth writing pages for.
Yes, under the same fee, where they fit. Meta ads work for services people have to be shown before they think to search for one. They do not replace search ads for a business people already look for by name.
Then I will tell you in the audit and you will have saved yourself a year of spend. Some businesses have too little margin per job, or too small a service area, for paid search to work. That is a real answer and it is free.
THE AUDIT COSTS NOTHING AND IT IS YOURS TO KEEP.
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