Real photos of your actual business
Shot against a list built from what the website, the profile and the ads will each need. Not a generic portfolio shoot that produces forty images you can use in one place.
Feeds the website and the ad creative →DIGITAL MARKETING SERVICES, BAY AREA
Digital marketing services
that work together.
Most small businesses buy their digital marketing services one at a time: a photographer, an SEO person, an ads manager and a web freelancer who have never spoken to each other. Full Cycle is the same five jobs, run by one person out of Walnut Creek, so the output of each one becomes the input of the next.
Ninety minutes, no charge, no obligation. You leave with the plan whether you hire me or not.
One point of contactWalnut Creek basedMonth to month after the first threePhotos, keywords and ads share one plan
WHY IT IS CALLED FULL CYCLE
Each service feeds
the next one.
This is the whole argument for buying them together rather than separately. Keep scrolling and the chain moves with you.
A site those photos are built into
Pages laid out around the images that actually exist, so nothing gets cropped into something that looks like a stock placeholder on a phone.
Feeds the pages SEO will rank →Keywords those pages are built to win
The keyword research happens before the page is written rather than being bolted on afterwards. It also decides which photographs matter most, which is why the shoot comes first.
Feeds the ad targeting →Campaigns that use both
Your real photos as the creative and your proven keywords as the targeting, pointing at pages that already convert organically. Paid traffic is the last thing switched on, deliberately.
Feeds data back to the shoot list →Then the automation engine keeps all four producing output every week, and what it learns from your search data feeds back into the next shoot list. That loop is the product.
This is also the honest reason full cycle costs more than any single service. You are paying for the coordination, and coordination is most of the value. If your gap is genuinely just one of these four, buy that one instead. I will tell you which at the strategy call.
THE FAILURE PATTERN
Good service.
Wrong on its own.
Every one of these is a real conversation I have had. The service was not bad. It was just alone.
Buying one thing
- Photography only: the photos are excellent, nobody finds the website, the phone does not ring
- SEO only: you rank, visitors arrive, the site looks unfinished and they leave
- Ads only: you pay for every click and stop existing the day the budget stops
- Website only: it looks good and no one is searching for it
- Four vendors: nobody owns the result, and each one blames the other three
Buying the cycle
- Premium visuals make every click from every channel more likely to convert
- Organic search brings traffic that does not stop when you pause spending
- Ads use real photos and proven keywords, so cost per customer falls
- The website is built around the photos and the keywords, not decorated after
- One person is accountable for the number at the end
WHAT IS IN THE PACKAGE
The five services,
in detail.
Every Full Cycle client gets all five. The mix of hours shifts based on what your audit says you need most.
Photos built
for a purpose.
Half or full day shoots producing between thirty and a hundred edited images. The shot list is planned around specific slots: website headers, Google Business Profile, ad creative, social library and founder portraits.
Photography details ↗A site that
loads and converts.
WordPress, mobile first, schema markup built in from the start rather than added later, and analytics wired up on day one so you can see which pages actually produce enquiries.
Web design details ↗Rankings that
keep working.
Technical audit and fixes, local keyword research, Google Business Profile optimisation, citation consistency and monthly reporting from Search Console. The only channel here that compounds.
SEO details ↗Paid traffic,
managed weekly.
Search ads, local service ads, Facebook and Instagram, retargeting and conversion tracking. Adjusted weekly rather than set up once, using the creative and keywords the other services produced.
Ads details ↗The part that
runs daily.
The dashboard I built, running blog posts, profile updates, social and email on a weekly schedule around the other four, with one Growth Score pulled from your real Search Console and profile data.
Automation details ↗THE FIRST SIX WEEKS
Strategy first.
Then in order.
Nothing is bought before the plan exists. The sequence matters, because each stage produces what the next stage needs.
- 1WEEK ZERO
Deep analysis call
Ninety minutes on your business, your market and your competitors. Output is a written analysis, a starting Growth Score and a six month plan. This happens before any work is scoped or any money changes hands.
90 minutesWritten analysisNo charge - 2WEEK ONE TO TWO
Brand shoot
The photography happens early because everything downstream needs the images. The shot list comes from the website wireframe and the ad plan, so we know what each photo is for before the camera comes out.
Shot list from the plan30 to 100 images - 3WEEK TWO TO THREE
Technical SEO and dashboard
Crawl fixes, page structure, Google Business Profile cleanup and citation work. The dashboard goes live at your domain so you have a baseline score before anything improves it.
Baseline recordedProfile cleaned up - 4WEEK THREE TO FOUR
Site and engine live
Pages built around the new photos and the keyword research. The automation departments switch on one at a time and content starts shipping on a weekly schedule.
One department at a timeYou approve early drafts - 5WEEK FOUR TO FIVE
Ads live
Campaigns launch last, deliberately, because until now there was nothing worth sending paid traffic to. Conversion tracking is live from the first click.
Tracking from day oneReal photos as creative - 6ONGOING
Monthly review
Ads adjusted weekly, rankings reported monthly from Search Console, photos refreshed quarterly. Every month you see what moved, what did not, and what I am changing because of it.
Weekly ad workQuarterly photo refresh
S
H
R
THE WHOLE CAST
Five services, one person, and a system that does not forget.
Sunny gets you started, Hachi keeps it running the weeks you are busy, Rex reads what came back. They are the three jobs a marketing department does, which is what you are actually buying here.PACKAGES
One price.
All five services.
There is no menu to assemble. A setup fee covers the build and the shoot, then a monthly fee covers the ongoing work.
SOLO AND MICRO
Starter
$1,500 setupThen $750 per month. For a business getting professional marketing in place for the first time.
- Half day brand shoot, around 30 images
- Website build or rebuild
- Local SEO for one city
- Google Search Ads, up to $1,500 monthly ad spend
- Automation engine, Starter tier
- Monthly performance report
MOST COMMON
Growth
$2,500 setupThen $1,200 per month. For an established business competing seriously in more than one city.
- Full day brand shoot, around 75 images
- Website build with conversion work
- Local SEO across up to three cities
- Google and Meta Ads, up to $5,000 monthly ad spend
- Automation engine, full six departments
- Retargeting plus a strategy call every two weeks
- Quarterly photo refresh
MULTI LOCATION
Full Service
$3,500 setupThen $1,800 per month. For businesses with several locations or a category leader position to defend.
- Monthly photography sessions
- Multi city SEO programme
- Full Google and Meta suite, up to $10,000 monthly ad spend
- Automation engine with video production
- Weekly strategy calls and direct phone access
Ad spend is paid by you directly to Google and Meta. It is not included in the monthly fee and I never mark it up. The figures above are the ceilings each package is built to manage.
Setup is one time. Monthly runs month to month after an initial three months, because SEO cannot show anything meaningful in less than that and neither of us learns anything from a shorter test.
Not sure this is the right size? The automation engine alone is $300 a month and standalone pricing is here.
HONEST ANSWERS
Questions about
Full Cycle.
Do I have to take all five services?
In this package, yes, because the coordination is what you are buying. If you only need one, buy that one on its own and pay less. The bundle only makes sense when the services are actively feeding each other, and if they are not, I am overcharging you.
What if I already have photos I like?
Bring them and I will tell you honestly whether they work. Some do. Most business photos were shot for a brochure and do not crop to a square, a vertical or a website header, which is why they end up looking wrong everywhere. If yours work, the shoot comes out of the package and the price comes down.
How long am I committed?
Setup is a one time fee. The monthly runs for three months minimum, then month to month with no notice period. Three months is not a sales tactic, it is the shortest window in which search data means anything.
Do you work outside the Bay Area?
Photography needs me physically present, so shoots are Bay Area only. SEO, ads, the website and the automation engine work anywhere in the United States. If you are further out, we do the four remote services and you arrange a local photographer against my shot list.
How is this different from a full service agency?
At an agency your account is split between a photographer, an SEO manager and an ads specialist who have never met, coordinated by an account manager whose job is scheduling. Here one person does all five, so nothing needs coordinating. The trade off is honest: an agency has more capacity than I do, and if you need five cities and a national campaign you should hire one.
What does the strategy call actually cost?
Nothing. Ninety minutes, and you leave with the written plan regardless of what you decide. I would rather spend that time finding out you are not a fit than sell you a package that does not match your problem.
WHY ONE PERSON
I built the software
this runs on.
Most people selling local marketing are reselling a platform with their logo on it. The dashboard, the SEO checker and the automation engine on this site are mine. I wrote them, I read the raw data myself, and when you ask where a number came from you get an answer instead of a support ticket.
More about how I workRELATED PAGES
Where to go next.
KEEP EXPLORING
Before you
hire anyone.
LOCAL MARKETING
3 Local Digital Marketing Lessons: Part 2
What to fix yourself before paying anyone to fix it for you.
Read the article ↗
SEASONAL MARKETINGSF Bay Area Labor Day Marketing: Beat Big Retail Budgets
AUTOMATED MARKETINGIs Automated Marketing Right for Walnut Creek Businesses?
START WITH THE PLAN, NOT THE INVOICE.