Google Ads For Small Business.
Done Right.
Honest Google Ads management for small business in the San Francisco Bay Area. Free audit before you spend a dollar, weekly optimization, full account ownership, no contracts. From $750/month.
👋 Beto, Founder · Walnut Creek, CA Get My Free Ad Audit →You're Paying Google. Google Isn't Paying You Back.
Running Google Ads without a real strategy is like leaving your wallet on the counter and hoping the right people find it. Most small business ad accounts are set up once and never touched again.
Google's default settings push broad match keywords that match completely irrelevant searches. You pay for every click – even the ones from people who will never buy from you.
If you don't know which keywords generate calls and which generate nothing, you can't optimize. Most accounts have zero conversion tracking set up correctly.
Sending ad traffic to your homepage instead of a dedicated landing page is the single biggest reason small business ads fail. Every wasted click is wasted money.
Ads Built to Convert. Not Just to Run.
I don't set it and forget it. Every campaign is actively managed – keywords adjusted, bids optimized, ads tested, landing pages improved. Your account improves every single week.
Appear when someone searches exactly for your service. I build tightly themed ad groups with the right match types so you only pay for buyers, not browsers.
The "Google Guaranteed" pay-per-lead ads that appear above everything else. Perfect for HVAC, plumbing, dentists, lawyers, contractors. You only pay when a real customer calls.
Bring back the visitors who didn't contact you the first time. Retargeting typically converts at higher rates than cold traffic because the audience already knows your brand.
Brand awareness and lead generation on social. Meta ads work best for businesses where customers need to be shown the service before they search for it.
Proper call tracking, form tracking, and GA4 integration so you know exactly which campaigns, keywords, and ads are generating real leads.
I test headlines, descriptions, and landing pages continuously. Every month your account performs better than the last because the testing never stops.
Week 1 to Profitable in 8 Weeks.
I audit your existing Google Ads account (or build a baseline if you're starting fresh). You see exactly what's working, what's wasted, and what to fix first. Free. No obligation.
Keyword research, competitor analysis, campaign structure, and landing page plan for your small business. You approve the strategy before any money is spent.
Campaigns built with proper match types, negative keywords, ad extensions, and conversion tracking from day one. No agency black box.
Every week I adjust bids, clean up search terms, improve quality scores, and test ad copy. Your account gets measurably better every single week.
Full performance report every month: impressions, clicks, conversions, cost per lead, ROAS. Every dollar accounted for. Plain English, not agency jargon.
No Junior Reps. No Account Managers. Just Beto.
At big agencies, your $2,000/month account gets assigned to whoever's free that week. At Betograpy, you work directly with the founder – the same person every time.
I don't charge $1,500 to "set up" your account and then disappear. The audit is free. The first month's work pays for itself or I'll tell you honestly.
Month-to-month. If the ads aren't working, you leave. I keep clients because of results, not contracts.
You own the Google Ads account. You see every campaign, every keyword, every dollar spent. Nothing hidden in a black box.
I know the SF Bay Area search landscape – local CPCs, local competitors, local conversion patterns. Not national averages applied to your market.
"The small businesses that win with Google Ads are the ones who treat it like a system – constant testing, constant refinement. Not something you set up in an afternoon."
Plans From $750/month
Month-to-month. No contracts. Free audit before you commit.
Ads Starter $750/mo · Ads Growth $1,200/mo
$750/mo for Google Search Ads + $3k ad spend management. $1,200/mo adds Meta, LSA, retargeting, A/B testing + $8k ad spend management.
See Full Pricing + Bundle Deal →| What's Included | Big Agency | Freelancer | Betograpy |
|---|---|---|---|
| Free audit before you pay | Never | Rarely | ✓ Always |
| You own the Google Ads account | Agency owns | Usually | ✓ Always |
| Conversion tracking setup | Extra fee | DIY | ✓ Included |
| Weekly optimization | Monthly at best | When they remember | ✓ Every week |
| Monthly detailed report | PDF only | Rarely | ✓ Full data |
| You talk to the founder | Never | Sometimes | ✓ Every time |
| Contract required | 12 months | Project | No contract |
| Monthly management fee | $2,000–$5,000 | $300–$800 | From $750/mo |
Honest Answers Before You Run Ads.
For most local small businesses in the Bay Area, $1,000-$3,000/month in ad spend is a good starting point. Below $500 per month you won't get enough data to optimize. Management fee is separate – think of ad spend as the fuel and management as the mechanic.
You'll see traffic data within the first week. Meaningful optimization takes 4-6 weeks because Google needs enough conversion data to learn. By week 8 you'll know clearly whether the market responds to your offer.
90% of the time this comes down to: wrong keywords, no conversion tracking, or traffic sent to the wrong landing page. The free audit shows you exactly what went wrong before I recommend anything.
Yes, and it needs a real landing page – not your homepage. If your site isn't ready to convert visitors, ads accelerate the leak. I'll tell you what to fix before we start spending.
Local Services Ads (LSA) are the "Google Guaranteed" pay-per-lead ads above all other results. Perfect for service businesses – you pay only when a real Bay Area customer calls or messages, not per click. Common for HVAC, plumbing, dentists, lawyers, contractors.
Yes – Meta Ads are included in the Growth plan. Best for retargeting and businesses where customers need to be shown the service before they search for it (visual products, lifestyle, consumer brands).
Yes. You own the Google Ads account – every campaign, every keyword, every dollar tracked. Nothing hidden. If you leave, everything stays with you including all optimization history.
I'll tell you honestly. Some markets are too competitive for the budget. Some offers don't convert online. If ads genuinely aren't right for your small business, I'll tell you rather than keep billing you.
Start With a Free Google Ads Audit.
Before you spend a dollar on ads, find out where your current account is losing money – or what a new account should target first. Free audit. No obligation. No sales pressure.
Get My Free Ad Audit →Or call/text (510) 833-8838 · [email protected]
Digital
Marketing Ads.
We build high-performance digital marketing ads infrastructures. Dominate the Bay Area market with targeted Google Ads and Facebook Ads strategies.
Stop Guessing.
Start Scaling.
I build digital marketing ads that hunt for high-ROI gaps. We use surgical data to turn your ad spend into a predictable revenue engine.
Facebook &
Instagram Ads
We deploy high-end visual storytelling on Facebook & Instagram. Using Meta’s AI, we target your ideal customers with surgical precision to drive massive brand authority and sales.
PPC & Google
Search Ads
Capture high-intent traffic exactly when they search for your services. We manage Google Ads (PPC) frameworks that lower your costs while delivering higher quality leads.
TikTok &
LinkedIn Ads
From viral TikTok Ads for consumer growth to professional LinkedIn Ads for B2B lead generation, we cover the full social spectrum.
Ad Campaign
Retargeting
Our dynamic retargeting ads follow your visitors across the web, turning "lost" traffic into qualified customers and building massive brand trust.
Lead Generation
Dashboards
Track every dollar of your digital marketing ads spend with live ROAS dashboards. We focus on transparent, high-ticket lead generation.
80% OFF DIGITAL MARKETING SETUP
I am helping 10 local businesses build their Google and Meta Ads infrastructure for 80% OFF in exchange for a testimonial. Claim your high-performance ad setup today.
The Roadmap to Google & Meta Dominance.
San Francisco Keyword Intelligence
We perform deep-dive Google Ads keyword research to pinpoint high-intent search terms. By auditing local Bay Area competitor spend, we build a strategic foundation for immediate market penetration.
High-ROI Google Ads Strategy
Target active buyers with expert Google Ads management. We optimize your Quality Score and bidding structures to ensure your campaigns outrank the competition with lower acquisition costs.
Bay Area Social Authority
Stop the scroll with professional visual assets. Our Facebook and Instagram ads build massive brand trust in the SF market through premium creative and AI-driven audience scaling.
Conversion Rate Optimization
We build high-converting landing pages designed specifically for Lead Generation in the San Francisco market. We turn ad traffic into predictable revenue through seamless user experiences.
Dynamic Ad Retargeting
Close the revenue loop with omnichannel retargeting. We deploy proof-based ads that follow qualified prospects across the web, turning "lost" traffic into lifelong customers.
Scaling & Data Science
We analyze winning variables to maximize your Return on Ad Spend (ROAS). This is where we scale the budget and solidify your total dominance in the local digital landscape.
Strategic insights sourced via Google Ads Official Partners and Local SF Marketing Data.
Imagery Built For Attention
Photography Built For Revenue.
Specializing in San Francisco Brand Photography and high-end visual storytelling. We capture the authority your brand needs to scale, converting passive viewers into loyal customers.
View Photography ArchiveThe Full-Cycle Growth Framework for Bay Area Entrepreneurs.